Regular Airlines Flying towards A Low Cost Strategy
نویسنده
چکیده
To survive this fierce competition, by the end of the 90’s, a great amount of restructuring and association between airliners took place. The eruption of the Afghan and Iraqi conflicts and the continuous terrorist threat contributed largely to the demand slowdown. On the other hand, due to the economic instability, the appearance of low cost airliners was stimulated, which immediately absorbed part of the regular airline’s market with very aggressive price competition.
منابع مشابه
The carrier-within-a-carrier strategy: An analysis of Jetstar
The carrier-within-a-carrier (CWC)dor “airline-within-an-airline” (AWA)dapproach has become an integral part of many airlines' marketing strategies in the AsiaePacific region where several full-service national airlines operate low-cost/low-fare subsidiary airlines. The CWC approach is a response to competition from low-cost carriers based on product differentiation, i.e., a ‘two brands’ busine...
متن کاملAssessing Consumer Risk in an Internet Driven Industry: Low Cost Airlines in Thailand
This research measures perceived risks of consumers when using internet-based operations in Asian low-cost airlines operating in Thailand. A risk profile measure is used to illustrate the risk exposure from the customer’s perspective when flying with lowcost airlines. The paper reports a survey the analysis of which highlights the top ten risks (factors) important to customers. The paper also r...
متن کاملPrevalence of fatigue among commercial pilots.
BACKGROUND Short-haul pilots have largely been neglected in studies of fatigue, sleep loss and circadian disruption created by flight operations, but anecdotal evidence from pilots suggests that with the increasing amount of low-cost air travel, commercial pilots working short-haul operations may be becoming seriously fatigued. AIMS This study attempted to ascertain how much subjective fatigu...
متن کاملMalaysian Low Cost Airlines: Key Influencing Factors on Customers' Repeat Purchase Intention
The emergence of Malaysian home grown low cost airlines has converted the previously non customer group into potential customers. Arguably, customers of low cost airlines are presumably different from those on full service airlines. Against this argument, the paper presents empirical evidence on key service attributes of low cost airlines from the customers' perspectives and the key factors inf...
متن کاملOperational airline reserve crew planning
Airlines are continually faced with the challenge of efficient utilization of their cockpit crew resources. In addition to regular flying crews, some airlines have to maintain significant reserve staffing levels to meet contractual obligations and provide smooth daily operations. Reserve crews are required to cover trips remaining unassigned due to disruptions during daily operations. Airlines ...
متن کامل